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How to Set up a Communications Strategy for a Development Cooperation Project
INTRODUCTION
Why you need a good communications strategy for your project (2:10)
1. What is a Communications Strategy in Development Cooperation?
Your strategy has six critical elements (5:09)
Designing your strategy involves various people (11:17)
Getting your ducks in a row (7:24)
2. Setting up Your Project's Communications Strategy
What's special about goal setting in development cooperation (9:21)
Focus on the audience (7:22)
Adapt the strategy to your project (14:07)
Use messages with a purpose (4:54)
Preparing for the unplannable (2:56)
Responding to controversial issues (3:43)
What's a communications strategy in development cooperation not? (4:38)
3. Implementing Your Project's Strategy
Expand your group of providers (8:01)
Choose the right tools and integrate them (14:20)
Homebound communications or C4D (9:26)
Is your communications strategy working out? (5:14)
CONCLUSION
Recap (4:02)
Responding to controversial issues
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